The Gershwin Hotel boasts a history that dates back to 1903. Designed by architect William H. Birkmire in the Beaux Arts style, The Gershwin Hotel first opened its doors 1905 as Hotel Broztell and later became part of the Latham Hotel. In 1999 the "teardrop" light fixtures and illuminated marquees were applied to the facade as part of The Gershwin Hotel. This has now become the preferred address for all travelers that want to experience the trendy Flatiron District of Manhattan.

The Hotel's style is unpretentious yet packed with quirky touches; the atmosphere is relaxed with attention to detail. You can expect friendly service, original design and a great location that connects you to the heart of New York City.

The Gershwin Hotel, in New York City's Flatiron District is located just around the corner from the famous Empire State Building, within walking distance of Union Square, New York University, Greenwich Village and just steps away from shopping along Fifth Avenue. We are centrally located to many of the city's unique restaurants, bars and clubs.

The Gershwin offers Internet kiosks, discounted parking, health club access and concierge services. Birch Coffee is located just off the lobby and specializes in Rainforest Alliance, bird-friendly coffee and teas.


The Gershwin has options for all travelers, our rooms range from Superior Queen to Deluxe Rooms with King or Queen beds. The Gershwin is affordable, stylish and located just off Fifth Avenue in the Flatiron District.


PLAY is a cafe & drinking den that features artisanal coffees, artist-crafted cocktails, and an imaginative mix of tasty dishes which offer a new point of entry into experiencing sensuality through food and drink. Lounge in its eclectic space designed by renowned architect Eric Mailaender while you enjoy cocktails crafted by one of NYC’s best mixologists Jim Kearns & chef Humberto Guallpa of Van Daag.

Want to PLAY?

  • 24-hour Front Desk
  • Air-conditioned Public Areas
  • Tours/Ticket Assistance
  • Multilingual Staff
  • Bellman, Concierge, Luggage Storage
  • Use of nearby Fitness Center
  • Free Wi-Fi in all Rooms & Public Areas
  • Valet Parking (surcharge)
  • Air Conditioning
  • Cable Television
  • Telephone with Voicemail
  • In-room Safes

Gershwin Hotel Front